Working out what you actually need to produce — and then producing it.
Most people arrive knowing they need "more marketing" and not much beyond that. The useful first step is narrowing it: which channels genuinely suit this business, what has to be produced to use them, and what can be left alone without losing anything.
That answer differs enormously. A local trade and an online product need almost completely different things, and advice that ignores the distinction tends to waste both money and months. We start by working out which one you are.
We also build software for exactly this problem — MarketOtter turns that assessment into a plan and a calendar you can follow yourself.
When something actually has to be made, that is our publishing imprint Rock Court Media — print and eBooks, including editing, publishing and promotion, plus audio: music recording, podcasts and audiobooks.
It is not a division that only works on other people's projects. Rock Court Media publishes its own fiction, using the writing software we build. Whatever we recommend to you, we have generally had to live with first.
rockcourtmedia.com